Annotations are a great tool for keeping track of changes you make, and their impact. You can’t annotate in Google Search Console, but you can bring its data into Google Analytics, which might be even better.
Can you Annotate in Google Search Console?
No, you can’t.
I recently decided to add an emoji to a site’s SEO title and check if it improves CTR. After adding the emoji I looked for a way to record the change in Google Search Console – and found none. As for the time of writing, you can’t annotate in Google Search Console.
No worries, there is an even better solution
Instead, you can bring your Google Search Console data into Google Analytics (where you can annotate, of course).
Why is it better? Because you unify your annotations. Instead of annotating different kinds of changes in different platforms, or trying to remember annotating everything everywhere, you do everything in one place – Google Analytics (in this scope at least).
How to bring your Google Search Console data into Google Analytics
Use these links:
- Association – Search Console Help – Google Support
- Configuring Search Console data in Analytics – Google Support
Annotating is important for productive and coherent product analytics work. While you can’t annotate in Google Search Console, you can bring its data into Google Analytics, and annotate it there – which is probably even a better solution.